12 Inspiring Brands on TikTok to Fuel Your Creative Strategy

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Are you interested in diving into TikTok marketing but feeling a bit lost? With TikTok being a relatively new player in the marketing world, it’s understandable that many brands are unsure of how to incorporate it into their marketing mix. However, fear not! There are already plenty of brands out there who have found great success on TikTok, and they can serve as your guiding light. Take a look at these 12 top-notch brands on TikTok, and let their strategies inspire you to create your own winning approach on the platform.


  • Handle: @duolingo
  • Following: 7.4M

Duolingo, the language-learning app, has become one of the hottest topics on TikTok. Their secret to success? Embracing the latest trends and giving their social media team the freedom to unleash their creative ideas.

However, Duolingo’s TikTok approach goes beyond just creating funny videos. They actively engage with other companies and creators by leaving comments, building a strong and supportive community of their own.


Last Crumb

  • Handle: @lastcrumb
  • Following: 223.3K

Last Crumb is undeniably the creator of the most delectable (and enticing) cookies in existence. Despite being a relatively new brand, they have amassed a staggering 200,000 followers thanks to their extraordinary content (#client). Their strategy encompasses a delightful blend of user-generated content, captivating unboxing videos, meticulously crafted studio-produced content, and much more. Take a moment to indulge in a few examples below (and don’t forget to treat yourself to their irresistible cookies!):

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e.l.f Cosmetics

  • Handle: @lelfyeah
  • Following: 1.1M

e.l.f Cosmetics is widely recognized for their affordable vegan and cruelty-free makeup products. However, on TikTok, they have gained a reputation for their exceptional content that is simply “e.l.f.ing amazing.” The brand consistently shares a diverse range of content, including captivating product demonstrations, helpful tips, and relatable humor that resonates with their audience. Additionally, many of their TikTok videos serve as announcements for new product launches and promotions, ensuring that their followers stay up to date with the latest discounts and offers.

One of the standout features of e.l.f Cosmetics on TikTok is their collaborations with notable individuals. From Jennifer Coolidge to popular TikTok creators like Adan Bravo, the brand has successfully incorporated famous faces into their videos. In a particularly memorable instance, e.l.f even enlisted the help of Chris Olsen and Ian Paget, who gained a substantial following on TikTok through their relationship-themed content. Together, they engaged in a video session where they discussed their breakup while applying makeup. The response from the audience was overwhelming, with many clamoring for more content of this nature.

In conclusion, e.l.f Cosmetics has truly mastered the art of captivating their TikTok audience. Through their engaging content, featuring both renowned personalities and relatable situations, they have solidified their position as a brand that goes beyond simply selling makeup products.



  • Handle: @netflix
  • Following: 35.5M

Curious about how Netflix has amassed a staggering 34.5 million followers and garnered 775.9 million likes? It’s all thanks to their clever use of trailers, teasers, and snippets, which keep their followers hooked. People crave updates on their favorite TV shows and want to stay informed about the latest releases, and Netflix’s TikTok content strategy caters to these desires.

By regularly posting updates on upcoming projects and TV show continuations, as well as teasers for upcoming releases, the brand keeps their audience engaged. Additionally, they share the most captivating clips from movies and shows that are already available on the platform, which may entice viewers to check them out. It’s a winning formula that has proven to be highly effective.


Scrub Daddy

  • Handle: @scrubdaddy
  • Following: 1.6M

“Unhinged” is the term TikTok likes to use when describing the type of content that is both chaotic and bizarrely hilarious. It’s the kind of content that grabs your attention and keeps you engaged. And no one does it better than Scrub Daddy, the cheerful dish scrubber with a face.

Scrub Daddy has a series of videos where a giant version of their iconic yellow scrubber embarks on exciting adventures. They also create snappy content that calls out people who dare to clean their dishes with anything other than their product. And let’s not forget their late-night-infomercial-style videos that add to the overall absurdity.

This combination of randomness and ridiculousness has clearly paid off for Scrub Daddy, as evidenced by their impressive following of 1.6 million fans. Their unique approach to content creation has certainly struck a chord with TikTok users, leaving them wanting more.


===>> View Article: The 10 TikTok Mistakes That Can Cost You Your Account


  • Handle: @zendesk
  • Following: 52.1K

If you believed that TikTok is not suitable for B2B marketing, you need to reconsider. Brands like Zendesk are achieving remarkable results on the platform, with a significant number of views and engagements. Currently, Zendesk has amassed over 52,000 followers and received 241,000 likes, surpassing their performance on Instagram. The secret behind their success lies in the consistent delivery of high-quality content.

By following Zendesk on TikTok, users gain access to bite-sized, informative content related to the customer service industry. This includes interviews, thought-provoking pieces, valuable tips and tricks, and much more. One of the most impressive video formats that Zendesk produces on TikTok revolves around relatable content for individuals working in customer support. They skillfully recreate situations that are familiar to those in the industry, allowing customer support representatives to relate and connect.


Victoria and Albert Museum

  • Handle: @vamuseum
  • Following: 91.4K

One of the greatest aspects of TikTok is the presence of a vibrant community that eagerly consumes all kinds of content. The TikTok algorithm excels at connecting creators with their target audience.

This means that regardless of your brand’s niche, you have the potential to thrive on the app.

There are various niches on TikTok, such as history, art, and fashion. However, there is also a unique corner of TikTok that combines all three, where the Victoria and Albert Museum in London flourishes.

The museum produces content that is both educational and visually appealing. They proudly cater to a specific audience and have amassed over 20K devoted followers who adore their content.



  • Handle: @vessi
  • Following: 161.6K

Vessi, a fantastic shoe brand from Canada, is making waves in the fashion industry. Despite being relatively new, they have already amassed a staggering 200,000 followers on their social media profile. So, what’s their secret to such rapid growth? Giveaways! Vessi has ingeniously utilized a one-of-a-kind duet giveaway approach to not only create user-generated content but also attract more followers and boost their revenue. Let me show you an example below. Get ready to be amazed! #client


Heider Real Estate

  • Handle: @heider_realestate
  • Following: 3.6M

TikTok enthusiasts are absolutely enamored by extraordinary visuals. And that’s precisely what Heider Real Estate, a branch of Sotheby’s International Realty, is leveraging with their mind-blowing virtual home tours.

Not only are these tours visually stunning, but Heider Real Estate’s TikTok videos possess a key element that other brands should definitely emulate: their content is quick-paced.

From the very beginning until the very end, their videos captivate their audience – a goal that every brand should strive for when creating TikTok content.



  • Handle: @chipotle
  • Following: 1.7M

Chipotle is a relatively new player in the world of TikTok, but they’ve been making quite a splash. Their TikTok bio, which reads “Less Tok, More Guac,” is one of the best we’ve come across. It’s catchy and playful, perfectly capturing the essence of their brand.

What sets Chipotle apart is their consistency on the platform. They understand the importance of regularly engaging with their audience and delivering content that resonates with TikTok users.

One of their standout campaigns was during Halloween, where they launched the #boorito campaign. This clever initiative garnered an astounding 4 billion views on TikTok. It’s a testament to Chipotle’s ability to create content that captivates and captures the attention of millions.

Let’s take a look at two of their videos. The first one showcases their creativity as it portrays the chips singing along with Adele. It’s a fun and unexpected twist that instantly grabs your attention.

Chipotle’s TikTok profile is a must-visit for anyone looking for entertaining and engaging content. They know how to make an impact and leave a lasting impression. So why wait? Head over to their profile and join in on the TikTok fun!


Le Creuset

  • Handle: @lecreuset
  • Following: 199.7K

Le Creuset is undoubtedly one of the most sought-after brands of cookware products. Their popularity has even spread to TikTok, where they boast almost 200,000 followers and 2 million likes. Their content mainly revolves around showcasing the capabilities of their products, featuring videos of delectable recipes that can be created using their cookware. This not only highlights the potential of Le Creuset products but also helps viewers envision how they can make the most of them.

In addition to their impressive performance, Le Creuset cookware is also renowned for its captivating range of colors. The brand capitalizes on this by sharing videos that showcase the visual appeal of various shades. They might create mood boards or offer shelf inspiration to entice viewers to invest in their favorite Le Creuset hues.



  • Handle: @barbie
  • Following: 1.9M

Barbie has become a global sensation, captivating audiences through social media, television, and every other platform in anticipation of the movie release. The marketing team behind this phenomenon has truly excelled in creating a viral sensation. Even their regular accounts have embraced this trend. Take a look at their profile and you’ll be instantly drawn into their captivating world!


Unlock the Power of TikTok for Your Brand

These 10 brands offer valuable lessons that showcase the versatility of TikTok. Regardless of whether you’re in the beauty industry or a B2B company, TikTok provides endless opportunities to engage with your target audience. By understanding how to optimize TikTok’s content format and captivate your viewers, you can successfully promote your brand on this platform. So, don’t miss out on the valuable insights we’ve shared above and start harnessing the power of TikTok for your brand today.

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